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Terms of Use

These terms govern the use of the Meser10 platform and websites operated by Meser-Eser LTD, and registering for the system constitutes acceptance of them.

1. Introduction

1.1 Please read these terms of use carefully before registering for the Meser10 website and system. Registration and the commencement of use of the Meser10 system, whether by you or by anyone acting on your behalf, constitutes your agreement to and confirmation of everything set out in these terms, and your irrevocable undertaking to comply with them and to act in accordance with them, whether directly or through anyone acting on your behalf. If you do not agree to these terms of use, in whole or in part, you are not permitted to use the system for any purpose whatsoever.

1.2 These terms of use regulate the relationship between the owners, managers and operators of the system, Meser-Eser LTD, and any person, corporation, entity or body that uses the system, the information or any of the services of any kind available in the system or on the websites owned, controlled, operated or managed by the Company under the domain names mesereser.com, meser10.co.il, mesers.com or activepage.co.il (the "Websites"). Accordingly, any user who uses the system or browses the Websites declares that they have read all of the terms of use of the system, that they are aware of and agree to all of those terms, and that they agree to act in accordance with them.

2. Definitions

2.1 "The Company" means Meser-Eser LTD, company number 514381128.

2.2 "System" means the sending platform of the Company, which serves as a marketing platform for sending email and text messages, together with the landing pages platform, an additional Company platform that interfaces with the sending system and enables the creation and publication of landing pages on the internet.

2.3 "Customer" means any user, whether registered or not, who uses the sending system or the landing pages system and any other service or product connected to that system. This includes any person, company or corporation, or anyone acting on their behalf, who uses the Meser-Eser system.

2.4 "Message" means a message or messages that may be sent from the sending system, including email messages and text messages (SMS).

2.5 "Recipient" means the party or parties to whom a message sent by the Customer through the system is addressed.

3. Registration and Activation of the System

3.1 The system is provided subject to these terms of use, as amended by the Company from time to time, and subject to any guidelines, rules or operating policies that the Company may establish and publish from time to time by posting updated versions of this agreement on the website mesereser.com (the "Website") or by giving any other notice. The Company may amend the terms of this agreement, and may discontinue or change all or any part of the other aspects of the system, at its sole discretion. Unless stated otherwise in this agreement, such changes take effect upon publication of the amended agreement in the system or on the Website.

3.2 The first step in activating the system, which also constitutes confirmation of your agreement to all of the terms set out in these terms of use, is the entry of the Customer's details in the registration form for the service provided to the Customer by the Company. The Customer undertakes to provide information that is true, accurate, current and complete. These details will be kept in the Company's secured databases and will not be used in any way without the Customer's consent.

3.3 The Customer represents that they are over the age of 18.

3.4 The Customer opens an account in the system by entering the following details: name, company name, telephone number and email address, and undertakes that these are their true and correct details. The Customer creates a password for the system. The password is personal and is the Customer's responsibility. The Company undertakes not to transfer the Customer's user details to any person unless it has received a written request from the Customer to do so.

3.5 The Company will not share personal or identifying information of the Customer with any third party without the Customer's consent, except where the Customer has breached one or more of the provisions set out in this document, or pursuant to a demand by law enforcement authorities in Israel, such as a court order, a summons, a search warrant or any other judicial instrument.

3.6 The Company may include the Customer in its list of customers, which may be displayed to the general public in various publications of the Company or of anyone acting on its behalf. The Company may also send the Customer service and operational messages concerning the Customer account and the use of the system. Promotional messages will be sent to the Customer only with the Customer consent, and the Customer may withdraw that consent at any time.

4. General Use of the System

4.1 The Customer intends to use the system in accordance with and subject to what is permitted by law, and undertakes to pay the Company the consideration set out on the pricing page of the system website, or in accordance with the contract signed with the Company.

4.2 The Customer undertakes not to use the system or any other product or facility of the Company for the purpose of carrying out any act prohibited under the laws of the State of Israel, including the provisions of the Communications Law (Telecommunications and Broadcasting), 5742-1982.

4.3 The Customer undertakes not to send any message other than pursuant to a prior written request or consent of the recipients, in accordance with the provisions of Amendment No. 40 to the Communications Law (Telecommunications and Broadcasting), to identify themselves clearly by their name or the name of their business, and to include their address and means of contacting them.

4.4 The system may not be used to send unsolicited email, sometimes referred to as junk mail or spam.

4.5 The Customer undertakes to use the system only in accordance with the provisions of this agreement and with the provisions of any applicable law, whether local or international, including but not limited to policies and laws relating to the sending of spam email, privacy, obscenity, defamation, infringement of copyright and trademarks, and laws protecting the registration of children's email addresses. Although the Company is not obliged to monitor content supplied by you or your use of the system, the Company may do so, and may block any email messages, remove any such content or prohibit any use of the system that in the Company's view may be, or is alleged to be, in breach of the foregoing.

5. Legal Compliance

5.1 The Customer bears sole responsibility for ensuring compliance with all applicable laws, including but not limited to:

  • The Protection of Privacy Law, 5741-1981, and Amendment No. 13 to that law
  • Section 30A of the Communications Law (Telecommunications and Broadcasting), 5742-1982, the prohibition on unsolicited direct marketing
  • The Computers Law, 5755-1995
  • The Protection of Privacy Regulations (Data Security), 5777-2017
  • For customers serving recipients in the European Union, the GDPR

6. Indemnification

6.1 The Customer undertakes to indemnify the Company and its business partners, licensors, suppliers, officers, directors, employees, distributors and agents for any damages, losses, liabilities, settlements and expenses, including but not limited to reasonable legal fees and expenses, in connection with any claim or demand that (a) arises from an alleged breach of this agreement, (b) arises from the content or consequences of email messages distributed by you through the system, or (c) otherwise arises from or relates to your use of the system. In addition, you acknowledge and agree that the Company has the right to demand compensation for any damage caused to it as a result of any use of the system for unlawful purposes, in an unlawful manner, or in a manner inconsistent with the terms of this agreement, and that such compensation may include compensation for damage of any kind, whether direct, indirect, special, incidental, consequential or reliance damages.

7. Sender Identification

7.1 The Customer undertakes that every message sent by them through the system will state their name, their address and the means of contacting them. When sending text messages (SMS), the user must state a telephone number that is available to recipients so that removal requests can be received on it.

7.2 The Customer undertakes that every email message sent by them using the system will include an active unsubscribe line allowing recipients to remove themselves easily from the mailing list.

7.3 The sender's name will appear clearly and will not suggest imitation or impersonation. The Customer must state their name or the name of the business on whose behalf the mailing is sent. The subject line of a mailing sent from the system will not contain any misleading indication as to the content it holds. A reply address for every email message sent by the Customer from the system will be available to the Customer for receiving replies.

8. Message Content

8.1 The Customer declares that they are solely responsible for all content of the messages sent from the system. The Customer agrees that the Company is not responsible for the content, including the text, the messaging, the images and the graphic design in the messages sent from the system, and is not responsible for any loss, expense or damage caused as a result of such content.

8.2 Without derogating from the foregoing, the Customer undertakes that the content they distribute through the system will not include:

  • Any content concerning gambling, dangerous drugs prohibited by law, pornographic material or any material of a sexual nature.
  • Any content concerning illegal goods, illegal drugs or medicines, or pirated computer software.
  • Any content relating to minors that identifies them, their personal details, their address or the means of contacting them.
  • Any content that constitutes defamation of a person, or that harms their privacy or their good name.
  • Any content that harms the reputation or good name of any body.
  • Content of a hostile, threatening, obscene or racist nature, or content that offends public sensibilities.
  • Any content liable to mislead a consumer.
  • Any content that supports, promotes or encourages violence against governments, organizations, groups or individuals.

9. Recipients and Mailing Lists

9.1 The Customer declares that the recipient lists they use and upload to the system are their exclusive property. For the avoidance of doubt, it is clarified that the Company will not supply or create a recipient list for the user.

9.2 The Customer declares that all recipients have given their express consent to receive messages from the Customer, meaning permission based lists. The Customer undertakes not to use any other mailing lists in the system.

9.3 The Customer undertakes to remove from the recipient list, immediately and without delay, any recipient who has notified them of their refusal to receive email messages, text messages or newsletters from them. The Company may remove recipients from the Customer's mailing lists, without being obliged to notify the Customer, in accordance with the requests of those recipients.

9.4 The Company undertakes not to transfer to any third party, and not to use itself, the recipient list and the information uploaded to the system by the user, without obtaining the user's consent.

10. Fees

10.1 All prices are stated in new Israeli shekels and do not include VAT, which will be added as required by law.

10.2 The Customer will pay the Company, for the products ordered, the consideration set out in the package price list displayed on the Company's website or in accordance with a contract signed between the Company and the Customer.

10.3 In the event of a payment that is not approved, or of non payment, access to the system will be blocked until payment is received. In the case of a monthly subscription, charges will be made on a monthly basis in accordance with the Company price list and the system services used. The Company's price list may change from time to time, at the Company's sole discretion.

10.4 The Customer hereby confirms that the Company is permitted to charge their credit card, to send them an invoice, or to charge them in any other manner it chooses at the time of registration. If for any reason the Company is unable to collect an automatic payment, the Company will notify the Customer by email and the account will be closed until payment is settled.

10.5 For the avoidance of doubt, payment by the user for the services ordered from the Company will be collected whether or not the user has chosen to use the system, and whether or not the user has made use of all of the system capabilities made available to them.

11. Limitations and Liability

11.1 The Customer acknowledges that the Company will not be liable for any damage, loss of profit or expense caused to the Customer as a result of defects in or non operation of the product.

11.2 The Company's liability, whether under contract law, tort law or any other law, and in respect of direct or indirect damages, will be limited to the amount actually paid by the orderer to the Company for the product, or to the amount of the periodic usage fees actually paid during the last three months, whichever is the lower. It is clarified that compensation will be one time and all inclusive, and will not accumulate for each separate damage causing event.

11.3 The Customer declares that they are solely responsible for backing up the files and data stored by the Company on their behalf, and that the Company will not be liable for any damage that may be caused as a result of the loss of files that were deleted for any reason and were not backed up by the Customer.

11.4 The user agrees and confirms that they are responsible for safeguarding their account login details, including passwords, and undertakes not to share those details with others. Any action performed through the user's account will be deemed to have been performed by the user.

12. No Rights in the Software

12.1 This is an agreement for services and for the provision of access to this website, and you confirm that you are not receiving a license to use any software under this agreement. You undertake that you will not, directly or indirectly, reverse engineer, decompile, disassemble or otherwise attempt to discover the source code, object code or underlying structure, ideas or algorithms of, or contained in, the system (the "Software"), that you will not remove any proprietary notices or labels from the system, that you will not modify, translate or create derivative works based on the system, and that you will not copy, distribute, pledge, assign or otherwise transfer rights in the system.

13. Termination

13.1 The Customer may terminate the engagement at any time by written notice to the Company support address. Termination takes effect at the end of 30 (thirty) days from the date on which the notice is actually received. During the notice period the service continues to operate in full and the Customer is charged for that period.

13.2 On a monthly plan, unused balances are not preserved and are not refunded once termination takes effect. A balance purchased as an email bank is preserved and does not expire.

13.3 A Customer who purchased a six month or a twelve month plan receives a reduced price in return for the commitment to that period. Termination before the end of the period cancels the discount, and the Customer will be charged the full monthly plan price for the months actually used. The difference between the amount paid in advance and the pro rata charge at the full price will be set off or refunded, as the case may be.

13.4 Virtual numbers are charged according to the billing cycle of the number supplier. A number is released at the end of the billing cycle during which termination took effect.

13.5 Once termination takes effect the Customer has 30 days to export their data. At the end of that period the Company may delete the information permanently. This provision also applies to the deletion of data of an account that is not active.

13.6 The parties may terminate the engagement under this agreement in any case of breach of any of its provisions, provided that they have given the other party 30 (thirty) days prior written notice. If the breach is cured within those 30 days and written notice of the cure is given, the engagement will remain in force.

13.7 Cancellation of an order will be made by sending a cancellation notice from the user to support@meser10.co.il. The cancellation date will be deemed to be the date on which the cancellation notice is actually received.

13.8 The Company may disconnect or restrict its services to the Customer immediately and without prior notice, on account of a prohibited act by the Customer or a breach of one or more of the provisions of the contract. The Customer undertakes that suspension or cancellation of the service by the Company, in the circumstances set out in this section, will not constitute grounds for ceasing any payment owed by the Customer to the Company.

13.9 The Company may disconnect its services to the Customer if the Customer owes a debt to the Company, has received a notice of non payment and has not settled the debt within 7 (seven) business days of the date of that notice. The Company reserves the right to permanently delete the data of a subscriber whose account has been defined as inactive for more than 120 days.

14. Data Processing Addendum for Business Customers

14.1 Definitions. The Customer declares that it is the Data Controller in respect of all information and recipient data uploaded to the system. The Company acts as the Processor and processes the information solely in accordance with the Customer's instructions.

14.2 Obligations of the Processor. The Company will process personal information in accordance with the requirements of the law, including Amendment No. 13 to the Protection of Privacy Law. The Company will take technological and organizational measures to protect the information against unauthorized access.

14.3 Data minimization and retention. As a rule, information is retained for as long as the Customer's account is active. For business customers who wish to do so, a customized deletion policy may be configured in the system, including automatic deletion of the message body after sending, and limiting the retention of metadata to a fixed period. These settings are configured in coordination with the technical support team.

14.4 Management of databases. The Customer is solely responsible for ensuring that every recipient in its databases has given consent to receive messages, and that the management of subscriber status is carried out in accordance with the requirements of the law. The Company provides the technological infrastructure for carrying out the actions requested by the Customer.

14.5 Security incidents. In the event of a significant information security incident concerning the Customer's data, the Company will act in accordance with its internal security incident procedure and will notify the Customer as soon as possible from the time the incident is identified, subject to the requirements of the law.

14.6 Privacy Protection Officer. In accordance with Amendment No. 13 to the Protection of Privacy Law, 5741-1981, the Company has appointed a Privacy Protection Officer. Enquiries concerning privacy, information security and the exercise of data subject rights should be directed to privacy@meser10.co.il.

14.7 Sub processors and end of engagement. The Company may use sub processors, such as cloud services, for the purpose of providing the service. Upon termination of the engagement, the Customer will be able to export its data in a commonly used format within 30 days. After that period, the Company will be entitled to delete the information permanently from its servers.

15. Use of the API

15.1 The Company makes available to its customers an application programming interface (API) that enables the sending of SMS and email messages, the querying of data and the management of an account through external systems.

15.2 The API key and its security. The API key is personal and confidential. The Customer is responsible for keeping it confidential and for preventing unauthorized access to it. Any action carried out under the Customer's API key will be deemed to be an action of the Customer. If a leak is suspected, the key must be reset immediately through the management interface.

15.3 Rate limiting. Use of the API is limited according to the subscription plan. The Company reserves the right to set and enforce rate limits. Requests that exceed the quota may be blocked.

15.4 Prohibited uses. The following are prohibited: sharing access with third parties without written approval; building a competing product; sending spam, unlawful content or harassment; and carrying out automated actions that exceed reasonable use.

15.5 API availability. The Company aims for high availability but does not commit to any specific service level agreement (SLA). Full documentation is available at meser10.co.il.

15.6 Changes to the API. The Company may change, add or remove endpoints at any time. Material changes will be given with 30 days prior notice.

15.7 Revocation of access. The Company may suspend or revoke the Customer's access to the API in the event of misuse, exceeding usage limits, breach of these terms, or non payment.

16. Miscellaneous

16.1 If any provision of these terms of use is determined by a competent court to be unlawful, invalid or unenforceable, this will not invalidate the remaining provisions of these terms of use, and that provision will be limited or eliminated to the minimum extent necessary so that the remainder of this agreement remains in full force and enforceable.

16.2 The Company and the Customer agree that this agreement expresses fully and exclusively the mutual understanding of the parties, and that it supersedes and cancels all prior written and oral agreements relating to the subject matter of this agreement. The Company may amend this agreement from time to time, as published on the website or in the system.

16.3 Assignment. This agreement may be assigned by the Company to any party that steps into its shoes and assumes its obligations, and that acquires ownership of, or the right to use and to grant licenses in, the system.

16.4 Any dispute or legal proceeding regarding any matter connected with this agreement will be brought exclusively before the competent courts of Petah Tikva, Israel, and in such a case only the laws of the State of Israel will apply.

16.5 Neither party to this agreement will bear liability for the performance of any obligation under this agreement where performance of that obligation was prevented by circumstances of force majeure, including war, terrorism, sabotage, riots, strikes, lockouts, floods or other natural disasters, or national or local government regulations.

16.6 The user declares that they have read these terms of use carefully, that they understand their content, that they agree of their own free will to all of the terms of use of the system, and that they undertake to fulfil all of the obligations they have assumed as set out above.

16.7 Last updated: 2 September 2026.